Confused about SEO and PPC? Learn the differences between both. Their strengths and weaknesses and find out what to look for in an agency. Read on to learn more about how each tick. How quickly you can see results, and how long those results last.

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Rand and Zero Clicks Recently Rand Fishkin posted this article about where click traffic goes after a search. He’s got some good points about optimizing for Zero Click traffic that SEO’s should be taking note of. However, I think the whole SEO is dead narrative is overblown. If anything, this data shows something else. I’ll […]

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