Using QR Codes to Drive Sales, Leads, and Reviews “Are you on the up-and-up?” In the evolving landscape of digital marketing, QR codes have emerged as a bridge connecting the physical and digital worlds. These scannable codes are versatile, customizable, and trackable, making them a powerful tool for businesses looking
Creating a Comprehensive Brand Style Guide and Why “Looking like a real Sheik is the cat’s meow.” A brand style guide is essential for maintaining consistency across all forms of communication and media. By clearly defining your brand’s visual and verbal elements, a style guide ensures that your brand is
Who’s Out There? Conducting Competitor Analysis “You surveyed the competition?” Conducting a competitor analysis is a critical first step when working with a new or even existing brand. This comprehensive process helps understand your brand’s position in the market, map competitors’ strengths and weaknesses, and identify growth opportunities. However, it
