The Heartless Bastard Journal

surveying
Anders Herzberg

Competitor Research, How to Survey the Landscape

Who’s Out There? Conducting Competitor Analysis “You surveyed the competition?” Conducting a competitor analysis is a critical first step when working with a new or even existing brand. This comprehensive process helps understand your brand’s position in the market, map competitors’ strengths and weaknesses, and identify growth opportunities. However, it

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art deco letters 2
Anders Herzberg

Email Marketing Campaigns and You

Comprehensive Guide to Email Marketing for Website Owners and Businesses “Are you bending an ear with your customers?” Email marketing is a powerful tool for businesses to communicate with their customers, nurture leads, raise brand awareness, and drive sales. In this guide, we will cover the benefits of email marketing,

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Art Deco QR Code
Anders Herzberg

QR Codes, Bridging Physical and Digital Marketing 

Using QR Codes to Drive Sales, Leads, and Reviews “Are you on the up-and-up?” In the evolving landscape of digital marketing, QR codes have emerged as a bridge connecting the physical and digital worlds. These scannable codes are versatile, customizable, and trackable, making them a powerful tool for businesses looking

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