The Heartless Bastard Journal

Art Deco Computer
Anders Herzberg

Chrome Secrets: User Engagement Metrics in Chrome

Chrome’s Site Engagement Metrics: Debugging or Something More Sinister? When you’re diving into the murky underbelly of the web, you’ll stumble across all sorts of tools. Some are shiny and straightforward, while others sit in the shadows, quietly shaping your digital world. One such shadow player is Chrome’s Site Engagement

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Art Deco Computer
Anders Herzberg

Making Websites for People Not Just Search

You may think you are done with your website, but are you really? Imagine walking into a store where the lights are on, a clerk is behind the counter, but the shelves are empty and signs say, “opening soon.” You’d probably be confused about whether the store is open or

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Art Deco Style Image of A Crown
Anders Herzberg

Optimizing your Existing Content

Content is King, but You Have to Polish the Crown “Give it a shine.” Content brings people through your sales funnel, it establishes you authority and expertise in the space, and unless you are selling something online it’s why people are visiting your site. Fresh, properly organized and useful content

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art deco image of a man typing
Anders Herzberg

Content Marketing for Small Business

Content Is Still King “Have you cemented your rep?” Content is still king, be it pages on your website, Reels on Instagram, or a post on Facebook. You have to give value in order to establish your authority and reputation on the marketplace. Not only can a well-executed Content Marketing

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