The Heartless Bastard Journal

Image of a Doctor treating a patient
Anders Herzberg

YMYL Simplified for Your Practice

The Importance of YMYL (Your Money, Your Life) for Private Healthcare Practices Running a private healthcare practice in the digital age isn’t just about scrubbing in and saving lives—it’s also about making sure your online presence doesn’t slip into the shadows. Google’s Your Money, Your Life (YMYL) guidelines are like

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Anders Herzberg

Social Media for SEO

Are you forgetting about social media in your SEO efforts? Social media is an opportunity to directly engage with your customers, build brand awareness, links, traffic, and trust.  If you are not taking advantage of that, you are missing out on a huge opportunity and leaving money on the table.

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business rivals 2
Anders Herzberg

EEAT: Experience, Expertise, Authority, & Trustworthiness

EEAT and YMYL: What’s the Big Idea? Like it or not pal, everyone is judging you based on your website, and this goes double for some very specific industries.  We’re going to get down to brass tacks on these subjects and give you a leg up to not get left

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man with angry crowd
Anders Herzberg

The Importance of Reputation Management

Guide to Reputation Management for Businesses of All Sizes “Is your reputation sterling?” Managing your business reputation is crucial in today’s digital age, where online reviews, social media, and news can significantly impact public perception. Effective reputation management can help you build trust, retain customers, and avoid costly controversies. This

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Anders Herzberg

What Is A Google Human Quality Rater Audit?

The Importance of Google Human Quality Rater Audits for Websites and Online Businesses “Are you up to snuff?” In the dynamic landscape of online business, maintaining a stellar digital presence is crucial, especially for websites that handle sensitive topics like health, finance, and legal advice. This is where Google’s Human

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