Are you forgetting about social media in your SEO efforts?
Social media is an opportunity to directly engage with your customers, build brand awareness, links, traffic, and trust.
If you are not taking advantage of that, you are missing out on a huge opportunity and leaving money on the table.
One of the biggest effects that social media can have on your SEO efforts is by driving traffic to your website. Clicks are important, now more than ever that we know Google is tracking clicks, and probably more than that. Meaning that we need real people looking at our website now more than ever, and social media is a great way to drive that traffic and more.
But where to start?
Find where your audience or customers are
First, you’ll want to do some keyword research. Pin down what kinds of things your customers or audience is going to be talking about, asking questions around, and more.
This will help inform your posts on social media and what kinds of hashtags, topics, etc. you’ll be using or covering.
With this in hand, you can use a tool like SparkToro to do some research to find what social media platforms the people you want to talk to actually use. This can help you to focus your efforts to a few main platforms if you are just trying to get started.
Stay consistent with your branding on social media
Your voice, tone, and style should be consistent throughout all of your social media platforms. You’ll want to have some kind of style guide to help you. This can be just a brief overview of your brand with the versions of your logo, or an in-depth guide on what fonts and colors to use where, what tone to use, the brand’s personality, etc. But you’ll want to stay consistent across all of the platforms that you are using. This consistency builds trust in your brand with your visitors.
Post often and leverage emotions
You’ll want to post as often as you can on each platform. you can use hooks such as personal narratives, inspiration, joy, humor, or even anger, to grab attention.
Just be sure to take notes around what is working and what is getting less traction. Then see if you can replicate or find a common thread for what is working. Setting up analytics for your business social profiles is key here.
The run down
If you are struggling to get started with social media, here’s a quick checklist to start your efforts.
- Start by doing some basic research
- Use a tool like SparkToro to find what platforms your idea customers are
likely to use. - Part of the reporting on SparkToro will be the platforms that they are “more likely” to use
than others. - This will give you an idea of what platforms to prioritize.
- Pick your top three platforms from your research.
- Commit to a regular posting schedule.
- The more you can do the better.
- Take note of what content is getting the most attention
- Likes, shares, comments, etc.
- Once you have several posts that show results you can start comparing them to
see what elements they share.
- Posts based on stories and strong emotions tend to have more impact.
- Utilize the following:
- Personal narratives.
- Anxiety and fear.
- Awe and inspiration.
- Joy and humor.
- Anger.
Wrapping up
Social media can have some amazing effects on your business and your SEO efforts. But to get them, you can’t just leave your social media to rot. You need to be using it and engaging with it properly for the best results.
Experiment with your posting times. content, and find what is working best for you.
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