Don't rely on "hacks" for your SEO efforts
I want to issue a PSA for anyone who is thinking about employing hacks, tricks, or shortcuts to move up in the rankings, or get more clicks.
SEO hacks are a dime a dozen, some of them can be good strategies that will offer temporary fixes for getting results, with little risk.
Others are manipulative practices that will eventually result in your website getting hit with manual penalties for spam. These kinds of hacks for SEO often fall into what is called Black Hat SEO. Those that do this kind of work are often unconcerned about the longevity of their projects, focusing instead on quick returns before being shut down by Google.
Even though most SEO’s have a poor understanding of Information Retrieval Science, (one of the fields that they are supposed to be working in) most SEO techniques that are safe have been developed over the years and are accepted as “industry standards” have proved to be effective without risking the long-term viability of a website.
Granted, Google does love to muddy the waters, and plenty of SEO’s are happy to turn a blind eye to this. But, a quick hack is not the way to success.
My main point here is to impress upon you that any hack that you see is not a long-term strategy, don’t bet your whole success on something that will probably not be viable in a few months or weeks.
We took a different route. We didn’t take anything that Google said at face value, spent years, experimenting and refining strategies. We dove deeply into the science behind search engines and came back with something different.
It’s not an overnight method, but our technologies have done things that no one else has been able to do.
But none of what we do is a hack, a short cut, or spammy. We do create SEO campaigns that are peerless, but we don’t risk our results with spam or gaming the system.
