The Heartless Bastard Journal

Black Hat SEO 1
Anders Herzberg

Black Hat SEO & SEO Hacks

Don’t rely on “hacks” for your SEO efforts I want to issue a PSA for anyone who is thinking about employing hacks, tricks, or shortcuts to move up in the rankings, or get more clicks.  SEO hacks are a dime a dozen, some of them can be good strategies that

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network 1
Anders Herzberg

Social Media for SEO

Are you forgetting about social media in your SEO efforts? Social media is an opportunity to directly engage with your customers, build brand awareness, links, traffic, and trust.  If you are not taking advantage of that, you are missing out on a huge opportunity and leaving money on the table.

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fast rabbit
Anders Herzberg

Speeding Up Your Website For SEO

A Fast Website is A Good Website See, if you keep em’ waiting, there’re going to go elsewhere. The thing about visitors to your website is that most of them don’t like to wait for your website to load.  So how do you improve your website’s speeds?  There are some

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surveying 2
Anders Herzberg

Doing Regular SEO Audits

Regular SEO Audits Help to Prevent Issues Before They Become Problems Be honest with yourself, you don’t fix what you don’t measure.  SEO is not something that you can just do once and forget about it. It requires ongoing work, and while the results that you get does improve over

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Art Deco Mad Scientist
Anders Herzberg

How to Track SEO Results

Tracking SEO Results can get Complicated Fast However, you don’t have to be an Einstein to figure it out and find areas where you can improve or track your progress.   When looking at the results of your SEO efforts there are two traps that you can fall into. One just

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business rivals 2
Anders Herzberg

EEAT: Experience, Expertise, Authority, & Trustworthiness

EEAT and YMYL: What’s the Big Idea? Like it or not pal, everyone is judging you based on your website, and this goes double for some very specific industries.  We’re going to get down to brass tacks on these subjects and give you a leg up to not get left

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