The Heartless Bastard Journal

Art Deco Computer
Anders Herzberg

Chrome Secrets: User Engagement Metrics in Chrome

Chrome’s Site Engagement Metrics: Debugging or Something More Sinister? When you’re diving into the murky underbelly of the web, you’ll stumble across all sorts of tools. Some are shiny and straightforward, while others sit in the shadows, quietly shaping your digital world. One such shadow player is Chrome’s Site Engagement

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P-nut the Squirrel
Anders Herzberg

Why P-Nut the Squirrel Immediately Went Viral: A Case Study

Emotion, Injustice, and the Power of Storytelling P-Nut the Squirrel wasn’t just some two-bit rodent scampering across social media—he was a star with over 700,000 followers, a symbol of joy turned tragic headline. His tale of rescue, love, and an untimely end lit up the internet like a neon sign

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Anders Herzberg

Discover How Top-Level Domains Can Affect SEO

Top-Level Domains Provide Signals About Audience and Location Choosing a Top-Level Domain (TLD) ain’t just some two-bit decision. That little suffix at the end of a URL? It’s something that you don’t pay much attention to but actually has some important uses from signaling what audience you are talking to,

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a salesman
Anders Herzberg

What is the Meaning of a Unique Selling Proposition?

What’s the Big Idea with USP’s? Put simply, a USP is a clear, concise statement that describes the unique benefit your product or service offers and how it solves your customers’ problems better than your competitors.  It’s not a hand jive that you do, it’s what truly sets you apart

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The Heartless Bastard Journal

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The latest guides, news, and more on Local SEO, National SEO, Content Marketing, Social Media Marketing, Reputation management, and more. 

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