To help you understand how Google views your website, we will conduct an Expertise, Authority, and Trustworthiness Audit (E.A.T.) of your website. These key factors help to determine how your website is viewed in the search engine rankings. Even with an excellent website and high-quality content if you do not take steps to establish yourself as a trustworthy expert in your field your website will not rank as highly. This is critically important for websites that deal with Your Money, Your Life (YMYL) content.
However, securing strong E.A.T. scores is important for the success of many different kinds of websites. Not just, YMYL websites. Sites dealing with a wide variety of topics also have to concern themselves with E.A.T. scores as well. Lawyers, online businesses, and even automotive repair websites also have to contend with building and maintaining a good E.A.T. score.
Each E.A.T. audit uses the same guidelines as Google’s Human quality raters use to determine your scores. Google employs a massive team of people in order to manually rate websites.
This audit will let you know what steps you can take to improve how you are viewed online and increase your standing with Google.