Emotion, Injustice, and the Power of Storytelling P-Nut the Squirrel wasn’t just some two-bit rodent scampering across social media—he was a star with over 700,000 followers, a symbol of joy turned tragic headline. His tale of rescue, love, and an untimely end lit up the internet like a neon sign
The Biggest Little City Isn’t So Little Anymore Digital marketing is no longer just a luxury; it’s a necessity for businesses in Reno, Nevada. As the “Biggest Little City in the World” evolves into a hub of economic growth and tourism, the competition in the digital space is getting fiercer.
Top-Level Domains Provide Signals About Audience and Location Choosing a Top-Level Domain (TLD) ain’t just some two-bit decision. That little suffix at the end of a URL? It’s something that you don’t pay much attention to but actually has some important uses from signaling what audience you are talking to,
What’s the Big Idea with USP’s? Put simply, a USP is a clear, concise statement that describes the unique benefit your product or service offers and how it solves your customers’ problems better than your competitors. It’s not a hand jive that you do, it’s what truly sets you apart
Why You Need to Build an Ideal Customer Profile An Ideal Customer Profile is a whole different kettle of fish from your typical buyer persona, ’cause it’s all about a type of business, not just a specific customer. Most outfits are busy cooking up buyer personas to steer their marketing,
Why You Need a Buyer Persona Buyer personas might seem like a bit of hooey at first glance, but they’re the real McCoy when it comes to dialing in your marketing efforts. Sure, it’ll take some sleuthing to put together, but once you’ve got it, you’ll be squarely focused on
